By Asma and Reem

Pick of the Week: Ramones

"And there are new thoughts, ready and waiting to explode" said Joey Ramone when he sang "The Shape of Things to Come". For a second there, you can feel a revolution brimming with every word, and one that set the record straight about were the band was going. This shirt was decidedly made for their fans, but throughout the decades has developed into a must-have item. Pair with a leather jacket and ripped jeans for an urban look. Rock music fans, rejoice. 

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Prabal Gurung F/W 2014 Campaign

Back in February, Prabal Gurung had buyers and press wagging their tails for more glorious dresses at his F/W 2014 show in New York. Now with the release of the campaign, fronted by supermodel Rosie Huntington-Whiteley no less, Gurung has cemented his latest offering to be one of the top collections of next season. The campaign was styled by Elin Svahn and photographed by Dan Jackson, with the supermodel posing in front of a red sky with an overlooking grey sun. Maybe something to think about? We're getting a poetic vibe over here! He definitely takes credit for creativity and flawless imagery though. Wonder what he'll pull out of the bag next.

Images via fashionista.com

Duro Olowu F/W 2014: Print is the Word

Minimalism is one of the key trends of fashion, seemingly never dying out. You have your simple white top, plain crepe black pants, and that's that. Your closet can't get enough of them. One thing we do know about closets though, is that they prefer a slight change with clothes, favouring colourful fabrics in particular.

Duro Olowu just happens to have the perfect prescription. The Nigerian-born, London raised designer looked to his native city of Lagos for inspiration. In an interview with Vogue, he said: "Fabric is the one thing that we all have in common, it's a universal language." So it's obviously no surprise how he worked the most gorgeous of fabrics into dresses, coats and even skirts. We love how the combinations match; the impeccable contrast of Swiss fabrics and Burkina Faso textiles. The creations are utterly natural and artisanal. Although we can't really say the same about the pieces like the striped cobalt blue and neon pink cape or the blue floral jumpsuit with pink frills- both were out of place. 

One thing that stood out the most though, were the traditional Arabian sandals produced in Jeddah, Saudi Arabia. Olowu made a genius move of course, as this collaboration serves to produce the birth of a new winter look. A modern African/Middle-Eastern icon good enough to be photographed on the streets of New York during fashion week. Call it the new streetstyle.

Images via Vogue UK

Fashion Business: Prêt-à-Porter & Diffusion Line

By Asma 

Hello readers! This is my last post of fashion business for WVF segments. I hope you enjoyed reading my posts on fashion business!

Today, whenever we enter a high end brand store, we don't see haute couture. This is because what we see is called "prêt-à-porter" or "ready-to-wear". A ready-to-wear product is of high style and quality. Designers of ready-to-wear began after the world was introduced to new machineries. The difference between haute couture and ready-to-wear is that ready-to-wear is composed of a collection made up of many products that are offered to the market. Hence, customers of ready-to-wear can select a fashion product that is literally "ready to be born", unlike haute couture which is designed by piece. Also, ready-to-wear labels don't have to be based in Paris, and they display their collections twice a year during fashion week. 

A photo collage of Gucci Spring 2010

A photo collage of Gucci Spring 2010

Not everyone is willing to spend money on haute couture and ready-to-wear fashion labels. Therefore, designers have created a second or third line which is referred to a "diffusion line". Through diffusion lines, designer labels can reach out to people with all budgets. The products in a diffusion line are of high quality. A diffusion line does not lower a brand's status at all. In fact, it can allow the brand to be more well known since its products are used by everyone. McQ for example is a diffusion line from the fashion label Alexander McQueen. "Just because the pieces are more casual doesn't mean the fabrics should be compromised. Quite the opposite. My existing customer and my potential customer deserve both.", said the late McQueen about his own diffusion line. Other diffusion lines from fashion brands include Dolce & Gabbana's D&G, Moschino's Cheap and Chic, and Prada's Miu Miu. After diffusion line comes the high street stores. These stores are characterized under "mass market". Mass market fashion is much cheaper that ready-to-wear and offers all of the latest looks and trends (Zara, H&M, Topshop...). Some designers have entered mass market by collaborating with fashion stores (think of Versace for H&M). Another form of mass market is supermarket fashion. This is a form of marketing in which customers who go shopping for household items can also buy something for themselves. 

Editorial Inspiration: Dream of the Dress

Move over Disney! Looks like Harper's Bazaar China has found a better way to present Snow White and Cinderella, in designer gowns, no less. Model Yan Xu fronts the editorial, styled by Wang Ying  and photographed by Shxpir. What's pretty cool about this editorial is how Xu was transformed wholly into a lively Disney princess doll- with every detail in place. The hair though is on a whole new level. We have no idea as to how they were made but the effect is simply genius. It's like a cartoon character coming to life. We just can't help but fantasize Cinderella on the day of her wedding, wearing Alexander McQueen. She'd definitely blow Kate Middleton out of the water!

Images via www.fashiongonerogue.com