-Why did Bernard Arnault, CEO of LVMH, decide to revive the label?
Mr Arnault has always been fascinated by the French heritage and culture. He has always tried to nurture arts and craft in France.
When he saw what Moynat represented, he was automatically drawn towards it.
-What is Moynat’s design philosophy(beliefs/values towards design)?
Moynat’s design philosophy is all about simplicity, minimalism, and craftsmanship.
-What makes Moynat different from other trunks and leather goods makers?
Moynat has always been different from the other trunk and leather goods makers because it was founded by a woman called Pauline Moynat. She was the only female trunk-maker.
Moynat has also been different from its approach in design. Moynat curves lines in its trunks - to fit the lines of an automobile or to be perfectly ergonomic.
-Why has the brand recently decided to expand beyond France?
Moynat for a long time had just one store in the heart of Paris and its representatives would go around the world carrying samples and taking orders. With time, we decided to expand and present the Moynat collection in the form of trunk shows in certain capitals of the world.
In Spring 2014, we opened our second boutique, our first boutique outside Paris. It is located in Mayfair, London, opposite the Connaught hotel. This Fall, our trunk show travels to Seoul and Tokyo.
-Who is the Moynat customer?
The Moynat customer is someone with refined taste and is independent with his /her choice and preferences. He/ she loves unique heritage brands, and appreciates craftsmanship.
-What can we expect in the near future?
We have a few surprises coming up. Expect new and interesting collaborations...