Italian designers are visionaries, we believe. Creating an image of the woman in mind comes so effortlessly, it's hard to miss the allure. Cue Francesco Scognamiglio, Pompeii's wonder boy. Although not a mainstream figure in fashion, Scognamiglio's had one success after the other. He launched his label after graduating from The Naples College of Design in 1998. Not to mention his tenure as creative director of Allegri, a position held by legends Giorgio Armani and Martin Margiela, where he worked on a project called "01.01.09". Making his clothes come to life is what we admired the most about him, and the fact that he had a story in mind, is all the more fascinating. In an interview with Dazed and Confused, Scognamiglio said:
"I usually start from a feeling, a perception, which I then transfer onto the paper. That original feeling then allows me to develop a mood for the collection and form in my mind an ideal woman I will represent during my catwalk show."
With every theme the designer channels in his collections, he seems to hit each right on the mark. A colour, or a pattern; each re-modelled in different ways that look similar, but all the more different upon closer look. Scognamiglio's rise in the industry increased when he was commissioned by pop singers like Madonna or Lady Gaga to create costumes for their tours. That white dress/cape of three frilled layers, along with the lace mask that the latter wore to the Brit Awards ceremony in 2010? That was all him. A custom made piece, specially made for Gaga. And we have to admit, Gaga was the epitome of epic glamour. Guess his visionary streak lead him to a success after all.